| QuestionPro Survey

Some examples of the types of women we are interested in hearing from:

Shopping requires good research: You’re a smart decision-maker with all the information you need to buy the right things. Consumer Reports, online reviews and expert opinions are what inform your process, and after days or months of deliberation you can always be confident that what you bought will be the best choice.

Martha Stewart move over: You enjoy hobbies that make the house prettier, cleaner, and cozier. The bookshelves in your home are filled with well-used cookbooks and craft supplies. Every month you can’t wait for magazines like Real Simple, Redbook or Better Homes & Gardens to appear in the mailbox. Maybe you redecorate the house depending on the seasons. Perhaps you’ve even turned your skills into an Etsy shop.

My life is in transition: Something significant just happened to you: a newlywed, a first-time mom, or an empty nester. All of a sudden you have a new role to play. The change is exciting but sometimes overwhelming. You seek advice from friends, family and online. Any good ideas to make it through the transition smoother are welcome, but can be hard to find.

Addicted to news: Magazines, newspapers, TV and radio. You are addicted to news and cannot get enough throughout the day. There’s nothing better than relaxing with the Sunday newspaper and reading it cover to cover. Your friends go to you when they need to know what’s going on in the world. It could be about celebrities but also the latest on the economy.

Fashion first: You know the difference between skinny jeans and boot cuts. If a new fashion trend is in, you’re probably already wearing it. Your closet is bursting at the seams, but you like to have as many clothing options as possible. The same goes with your make up drawer since you’re always looking for the perfect mascara. Pulling yourself together makes your day regardless of whether you’re heading to the office or the grocery store.

Hooked on social media: Facebook and Twitter stay open on your computer all day, every day. You constantly update your status and/or check out what other people are doing online. People complain that you live too much of life online, but you find it so addictive.

Keeping up with the kids: You’re amazed at how different being a kid is today. As a mom, you find yourself constantly having to learn something new. Maybe it’s a new way of doing math, managing food allergies, or the hottest toys. Everyday your kids come home with something new. How can you keep up?

Clean, healthy living: Living a healthy wholesome life allows you to keep up with your kids, job, etc. A day isn’t complete unless you have worked out. Yoga, running, cycling; it doesn’t matter as long as you release those endorphins. You love that farmers markets and organic food are now more readily available. You remain on the look out for new exercise and food trends.

Always frenzied: No matter how much you try, you’re never quite organized or have enough time. You tend to start organization projects, but never finish them. The junk drawer is more like a junk closet. Your friends know that you’ll usually be at least 10 minutes late. One day you’re going to find the right organization solution, but nothing has worked so far.

Can’t do it alone: You’re a busy woman and would rather spend your precious free time relaxing. If you need something done, you know just who to call. Babysitters, cleaners, personal trainers, painters and landscapers – they’re all in your phone book. May as well turn to the experts who will make your life easier.